Google Search Console is an invaluable analytical tool, which provides significant information about the visibility of a given website in Google, its condition or problems. Since recently, marketing specialists and web masters have had a reason to be pleased, because Google Search Console is now available in its newer version. What has changed in the… Continue reading New Google Search Console
Category: News
Google’s Page Speed Update
Google is introducing yet another revolution, this time in mobile search results. According to the announcement which can be found on the official Google blog for webmasters, starting from July this year, one of the factors which will influence the ranking in a mobile search engine will be the page loading speed. Until now, this… Continue reading Google’s Page Speed Update
Google Optimize
Google Optimize is a tool created specifically for people operating various types of websites. It allows checking which elements of the site arouse most interest in visitors, what the traffic at a given site looks like, and which elements need improvement to make the site as approachable and user-friendly as possible. It often happens that… Continue reading Google Optimize
Direct answers — quick and relevant
Direct Answers, also known as featured snippets, is a new function from Google, which provides a direct answer after typing a given phrase in a search engine. Information is downloaded from websites which best reflect what the user wishes to know. Such answer can be in various forms, e.g. displayed text or a video. It… Continue reading Direct answers — quick and relevant
Content marketing — 2018 trends
The new year means new challenges for e-marketing and increased awareness of content marketing benefits. And it is content marketing that offers a huge potential and a change to make it through information noise. See what is worth betting on this year. Voice search Over a half of Internet users are those using mobile devices.… Continue reading Content marketing — 2018 trends