Google Search Console is an invaluable analytical tool, which provides significant information about the visibility of a given website in Google, its condition or problems. Since recently, marketing specialists and web masters have had a reason to be pleased, because Google Search Console is now available in its newer version. What has changed in the… Continue reading New Google Search Console
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HTTPS — is it worth it?
It appears that the hype around HTTPS intensified in August 2014, when Google announced that this protocol would be a ranking factor. Many assumed that with this move, Google tried to persuade website owners to transfer their sites there. Why did Google want it so bad? Is HTTPS really worth it? HTTPS and Google position… Continue reading HTTPS — is it worth it?
Accelerated Mobile Pages — what are they?
Accelerated Mobile Pages (AMP) is an initiative by Google intended to speed up the loading of websites on mobile devices. AMP has been created because too many websites are still unresponsive, do not offer mobile versions, or are simply not optimised well enough. This means serious problems for regular users, who cannot correctly display a… Continue reading Accelerated Mobile Pages — what are they?