Google Search Console is an invaluable analytical tool, which provides significant information about the visibility of a given website in Google, its condition or problems. Since recently, marketing specialists and web masters have had a reason to be pleased, because Google Search Console is now available in its newer version. What has changed in the… Continue reading New Google Search Console
Author: sinrose
Google’s Page Speed Update
Google is introducing yet another revolution, this time in mobile search results. According to the announcement which can be found on the official Google blog for webmasters, starting from July this year, one of the factors which will influence the ranking in a mobile search engine will be the page loading speed. Until now, this… Continue reading Google’s Page Speed Update
Google Voice Search
With Google Voice Search, you can use your voice to control your smart-phone and search for information with the help of an assistant integrated in the device. This function is available in most Android devices. It is a worthy rival for assistants such as Siri, Amazon Alexa, or Cortana. Smart-phone control If you have not… Continue reading Google Voice Search
Google Optimize
Google Optimize is a tool created specifically for people operating various types of websites. It allows checking which elements of the site arouse most interest in visitors, what the traffic at a given site looks like, and which elements need improvement to make the site as approachable and user-friendly as possible. It often happens that… Continue reading Google Optimize
HTTPS — is it worth it?
It appears that the hype around HTTPS intensified in August 2014, when Google announced that this protocol would be a ranking factor. Many assumed that with this move, Google tried to persuade website owners to transfer their sites there. Why did Google want it so bad? Is HTTPS really worth it? HTTPS and Google position… Continue reading HTTPS — is it worth it?
Direct answers — quick and relevant
Direct Answers, also known as featured snippets, is a new function from Google, which provides a direct answer after typing a given phrase in a search engine. Information is downloaded from websites which best reflect what the user wishes to know. Such answer can be in various forms, e.g. displayed text or a video. It… Continue reading Direct answers — quick and relevant
Rich snippets in the browser
We hear a lot about it, but not all know how rich snippets work and why it’s worthwhile enriching your search result by this element. First, after entering your query in Google search engine, we receive plenty of URL addresses, which lead us to the website with the most detailed description of an issue. There… Continue reading Rich snippets in the browser
Content marketing — 2018 trends
The new year means new challenges for e-marketing and increased awareness of content marketing benefits. And it is content marketing that offers a huge potential and a change to make it through information noise. See what is worth betting on this year. Voice search Over a half of Internet users are those using mobile devices.… Continue reading Content marketing — 2018 trends
RankBrain
RankBrain is an artificial intelligence system by Google, which was implemented in main algorithms of Google search engine in 2015. Its main task is to interpret queries entered by users in a way different from the one used so far, and to translate them to various possibilities to formulate the same phrase. As a result… Continue reading RankBrain
Accelerated Mobile Pages — what are they?
Accelerated Mobile Pages (AMP) is an initiative by Google intended to speed up the loading of websites on mobile devices. AMP has been created because too many websites are still unresponsive, do not offer mobile versions, or are simply not optimised well enough. This means serious problems for regular users, who cannot correctly display a… Continue reading Accelerated Mobile Pages — what are they?